LIFE

Sales for LIFE's 50th anniversary issue weren't going all that well. So we created an artificial shortage and played upon the very human emotion not to be left out of a major event. The publisher had to add extra pages to accommodate additional advertisers.

Copy:

There's a little space left in our 50th anniversary issue.

But it's going fast. So hurry and reserve yours. The advertising commitment date is May 1.

And you wouldn't want to be left out.

LIFE