Our "difference" campaign was designed to dispel the perception that the strength of Merrill Lynch was its distribution capabilities alone. This ad announced Merrill's acquisition of asset-management firm, Mercury.
Merrill Lynch on aligning with Mercury.
When we joined forces with Mercury Asset
Management the investment universe,
capabilities in every region and major market
were dramatically realigned. For by combining
the resources of one of the world's largest investment
managers with those of our own global
organization, we believe that we have raised
asset management to an even higher standard.
And for our clients everywhere, that makes a
world of difference.
The difference is Merrill Lynch.